MY NAME IS LAUREN.

MY PHILOSOPHY

I have always been a passionate believer in the power of good storytelling. Stories are a fundamental part of the way humans understand the world around us. Today, there are more stories being told than ever through websites, videos, virtual reality, and a host of new channels supported by technology. As a user researcher, I can help your brand or company understand the story you're telling through the eyes of your audience. I draw on both qualitative and quantitative methods from across the social sciences to discover your user's hopes, needs, and pain points to help you develop products that are a delight to use. I am upskilled in interaction design and able to expertly communicate and collaborate with design and product teams so empathetic, data-driven decisionmaking becomes not just a practice but a culture.